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substrateERP
Substrate ERP · AI cloud ERP · Built in the UAE Live

people › visas, Emirates ID, WPS payroll

Staff, visas, sales, cash and clients. Substrate keeps it all in order and asks you only what needs a yes.

From AED 19.99 a month. 14 day free trial, no card needed.

Substratenow

2 visas expire in 30 days. Start renewal?

Substrate4m ago

Day closed. Till matched to the dirham.

AI agents, one per function
6
VAT on every invoice
5%
salary file in one tap
WPS
Arabic and English
EN / AR

Big ERPs are built for big companies. Substrate is built for the barber, the cafe and the clinic, with an AI teammate in every corner of the business.

The simple flow

Close your day with clarity.

Ask in plain words. The agent does the work, shows you the trail, and waits for your yes.

1Ask

Type what you need, the way you would say it to a colleague.

2Agent at work

Substrate reads the day, checks the card batch and the counted cash, and logs every step.

3Run complete

Everything matches. You see the result in seconds, not at month end.

4Your decision

Nothing is posted until you approve. One tap, and it is logged.

Five modules

Five teams. One app. From AED 19.99.

Each part of the business gets its own calm screen, and they all talk to each other.

People

Visas never sneak up on you.

Staff files, Emirates IDs, WPS payroll and gratuity worked out to the dirham.

KA

Karim Aziz

Barber

Visa · 6 days
BA

Bilal Ahmed

Barber

Visa · 19 days
MY

Mehmet Yilmaz

Senior Barber

Visa · 52 days
YH

Yousef Haddad

Barber

Visa valid

Gratuity · Mehmet Yilmaz

7.8 years · 189 days at basic

AED 24,854.79
Money

Books that close themselves.

End of day close, VAT invoices and bank matching, ready for e-invoicing.

Close 22 Oct 2026 Matched to the dirham

Card

AED 2,910

Cash

AED 1,370

Variance

AED 0

Tax Invoice · INV-000214e-invoice ready

Gulf Hotels LLC · TRN 100987654300003

Grooming day for 15 staffAED 1,000.00
VAT 5%AED 50.00
TotalAED 1,050.00
Sales and BD

Know who brings the business.

Two-tap sales, staff targets and partner commissions that pay out on time.

Agent Rashid · 10%

Karama Business Centre

AED 640 due

FitZone Karama · 8%

Gym referrals

AED 212 due
Clients

No enquiry left behind.

Every client, every visit, and a simple board from new lead to won.

New

Omar · haircut + beard

Instagram lead

Contacted

ENBD Karama · grooming day

Won

Gulf Hotels · AED 1,050

Marketing

Bring quiet clients back.

WhatsApp offers written for you in English or Arabic, sent to the right people.

Lapsed clients · 112 sent
Hi Omar, we miss you at Al Noor. Come in this week and your beard trim is on us. Reply to book.10:42
Saturday 7pm please10:51
Ask Substrate

Each module has an agent.

  • People agent

    “Who is on visa this month?”

  • Money agent

    “Who owes me money?”

  • Sales agent

    “Who sold the most this week?”

  • Clients agent

    “Which leads need a call today?”

  • Marketing agent

    “Write an Eid offer in Arabic.”

Agents prepare. You approve. Everything is logged.

Built for the UAE

Made for how business works here.

  • AED and 5% VAT
  • WPS salary file
  • End of service gratuity
  • Visa and Emirates ID tracking
  • PRO checklists
  • Arabic and English
  • E-invoicing ready for 2027
  • Dubai time, DD MMM YYYY
Pricing

Simple plans for every UAE business.

One price per company, not per user. Start free for 14 days, no card needed.

AccountingHR and payrollCRMMarketing or one.

Starter

For freelancers and new shops getting organised.

AED 19.99/ month

Up to 3 users

Start free trial
  • Sales and invoices with 5% VAT
  • Expenses, receipts and close the day
  • Clients and follow-ups
  • Ask Substrate quick answers
  • Arabic and English, phone and desktop
Most popular

SME

For growing teams with staff, visas and payroll.

AED 49.99/ month

Up to 15 users

Start free trial

Everything in Starter, plus:

  • People, visas, Emirates ID and documents
  • WPS payroll file and payslips
  • Bank matching and VAT summary
  • WhatsApp marketing campaigns
  • Loyalty, cashback and table QR
  • AI agents in every module

Enterprise

For established businesses that need more control.

AED 89.99/ month

Up to 30 users

Start free trial

Everything in SME, plus:

  • Roles for owner, manager and staff
  • Approval cards and full activity log
  • POS report matching
  • Larger monthly AI allowance
  • Onboarding call and data import
  • Priority WhatsApp support

Custom

For larger teams, groups of companies or special integrations.

On request

 

Talk to us
  • More than 30 users
  • Several companies under one login
  • Custom modules and integrations
  • Dedicated onboarding manager

Compare plans

StarterSMEEnterpriseCustom
Users included3153030+
Sales, invoices and VAT
Expenses and close the day
Clients and follow-ups
People, visas and documents
WPS payroll
Bank matching
Marketing campaigns
Loyalty and cashback
AI helperQuick answersAll agentsAll agents, more usageSized to you
Roles and approvals
Onboarding and data import
SupportEmailWhatsAppPriority WhatsAppDedicated manager

Prices in AED per company per month, excluding 5% VAT. Every plan starts with a 14 day free trial. Starting in the UAE.

Our approach

What we do. What we don’t.

  • Five modules that talk to each other
  • We don’t charge per user
  • AI drafts, you approve every change
  • We don’t sell or train on your data
  • Your data exports anytime, in one click
Roadmap

Coming soon.

Coming soon

Inventory

Stock that counts itself as you sell.

Coming soon

POS sync

Your till and Substrate, always in step.

Coming soon

Bank feeds

Statements arrive without a download.

Coming soon

Payment links

Get paid from the invoice in one tap.

Coming soon

Corporate tax assist

A clean pack for your tax agent.

Coming soon

Working capital

Funding that reads your real numbers.

One calm screen. Every day.

Tell us about your business and we will set up your free trial.

Substrate ERP is in early access with a small group of UAE businesses.