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Everything you need to write about Substrate ERP. For interviews, data or images, email us and we reply within one working day.

What it is
An AI ERP for UAE small businesses: staff and visas, WPS payroll, 5% VAT invoices, clients, WhatsApp marketing and loyalty in one app.
Built in
Dubai, United Arab Emirates
Founder
Punit Thakker, 20 years in payments and fintech across the Middle East and India
Languages
Arabic and English, on phone and desktop
Pricing
AED 9.99, 19.99 and 34.99 per user a month (minimum 2, 3 and 5 users), excluding VAT. Only people who log in are billed.
Status
Invite-only early access, with a loyalty pilot running in a Dubai cafe

Boilerplate

Substrate ERP is an AI business management app built in Dubai for UAE small businesses such as salons, cafes, clinics and trading companies. It brings staff and visas, WPS payroll, 5% VAT invoicing, clients, WhatsApp marketing and loyalty into one app in Arabic and English. Each module has an AI agent that drafts the work for the owner to approve, and every change is logged. Businesses pay only for the people who log in, from AED 9.99 per user a month. Learn more at substrate-erp.com.

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Logo and contact

Logo (SVG): substrate-erp.com/icon.svg. Please keep the honey layer and do not stretch it.

Media enquiries: substrateaierp@gmail.com